Animal Welfare Professionals

7/30/60/90 Adopter Follow-Up Framework via Animal-Angels Foundation 

14 days ago

Reply from discussion thread, "adoption educational program"

Glad you asked. The 7/30/60/90 cadence came out of a problem we kept seeing across the rescue ecosystem. The first 90 days post-adoption is where returns get decided, and most orgs are flying blind during exactly that window. The 3-3-3 rule is the right mental model. 7/30/60/90 is the operational cadence built on top of it.

Attaching the framework as a PDF: AAF_Adopter_Follow_Up_7_30_60_90_V1.pdf. Two pages. The first page covers the rationale and a per-touchpoint script (method, what to ask, what to listen for, what to do if a red flag surfaces). The second page is a tracking template you can use on paper or copy into a spreadsheet, plus a status-code shorthand.

For us at AAF, this is automated inside the Animal Welfare Resource Network (AWRN) (the shared technology platform we run for prevention-focused animal welfare partners). The platform creates the follow-up tasks at the right intervals, captures the answers, flags return risk, and routes adopter concerns to the right resource. For a small all-volunteer org doing this manually, the framework still works. You just need a way to remember the dates and log the answers, which the tracking template handles.

One question back at you: what are you using to track adoptions and follow-ups right now? I ask because AWRN is free for rescues, and Carolina Border Collie Rescue is exactly the kind of org we built it for. Small, foster-based, breed-specific, screening-disciplined, prevention-minded. No pressure on that. I am curious how a breed-specific foster-based rescue does it day to day, because your model is right in our wheelhouse.

Either way, run the 7/30/60/90. Border collies are exactly the breed where this cadence saves matches that would otherwise fail at week 6 because nobody caught the early signals.

If you want to compare notes or have questions about the framework, my Calendly is open: calendly.com/animal-angels.


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AAF_Adopter_Follow_Up_7_30_60_90_V1.pdf   8 KB   1 version
Uploaded - 05-15-2026

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